Reporting to: Head of Communications.
Location: Head office (Noida).
Work from Office (Mandatory, with exceptions to govt. regulations during special circumstances).
Qualifications:
- BA – English Literature .
- Degree in Mass Comm. (preferable, not mandatory).
- Fluent in written & spoken English and Hindi.
- Has strong oral & written content writing skills .
- Sharp Editing & Proof Reading skills.
- Well versed and has operational visual / designing skills.
- Has hands on knowledge of film & video editing is a must.
- On job experience in the Digital space, especially social media (preferably with 4 years’ experience).
- Has applicable knowledge of at least one design & one film editing multimedia software such as: Adobe Photoshop, Adobe Premiere/ Filmora or any other video editing software, Canva, Mailchimp, Excel, Corel draw, Illustrator etc.
- Has knowledge of Microsoft Office applications.
- Role/ Responsibilities: Develops Online Communications Strategy along with the Communication team for DGVS and spearheading it from start to finish across all DGVS Social Media platforms – Facebook, Twitter, Instagram, LinkedIn, YouTube, Blogs etc, with hands on application & execution.
- Social Media Communication: Write social media written content & create specific infographics, designs for the organization’s social platforms, blog & website etc.
- Create specific videos for DGVS social platforms & website etc.
- Create short GIFs.
- Prepare Annual Content Calendar for all social media platforms.
- Undertakes social media & website Analytics, of all platforms.
- Extensive storytelling on Twitter, Facebook, Instagram, LinkedIn through DGVS’s videos, written and photo content.
- Cultivation of relationships with DGVS donors, institutions, partners, government stakeholders, corporate etc, (corporate – tagging, re-posting, retweeting, donor acknowledgement online etc).
- Creates content to support Digital Marketing and Fundraising team.
- Cultivates individual donor interactions, answers and addresses online queries on various issues such as donations, donor needs & asks, helpline cases.
- Liaisons with other departments and State Offices internally, at DGVS and also other stakeholder organizations outside, to further the cause.
- Drafts Social Media update report every quarter.
- Monitors audience engagement and works on scale up of subscribers/members/ followers across DGVS’s social media platforms.
- Keep track of organizational Social Media Analytics and plans way forward.
- Inter-link & push organizational website across all social media platforms through posts, campaigns etc.
- Work closely with the Fundraising & Digital Marketing team to optimize Website SEO (Search Engine Optimization) and generation of inbound web traffic through social media.
- Drives Donations using social media: Involves coming up with exciting campaigns for driving fundraising, and work closely with the website management agency to develop a SEO plan and its implementation & have a handle on Google Analytics.
Develop brand awareness and constant 365*24*7 online reputation:
- To create and communicate HelpAge’s messages, work, advocate for the elder cause and ensure overall continuity of the institutional brand and image on social media at all times.
- Monitors & manages online reputation.
- Social Media Partnerships: Look at avenues for partnerships with Bloggers, Influencers on social media to further the elder cause.
Conceptualizing & Executing Creative Campaigns on social media:
- Ideate & Create campaign content (posts, GIFs, videos, infographics, taglines etc.).
- Support campaigns focusing on both fundraising & engagement with call to action, on social media & other digital platforms such as website, partner digital platforms etc.
- Conduct issue based Tweetathons.
- Brain storm exclusive specific campaigns for a particular social media platform eg. – Instagram, Facebook, Twitter etc.
- Regularly creates avenues to engage online target audience and encourages online participation across all social media platforms.
- Onboards partnerships with Social Media Influencers and other institutions and stakeholders online for campaigns.
- Real time: Single-handedly Tweeting/ Instagramming stories on ground, of important DGVS events, as and when they’re conducted throughout the year.
- Social Media On-Call Trainings: Periodically conduct social media trainings as and when required, for DGVS Personnel, in call or in person.
- Mentor and supervise: interns and young volunteers who want to engage with the elder cause on their social media platforms, involve them in campaigns online.
- Constantly co-ordinate with State and program teams across the country to obtain relevant content and information for digital use. Organize photo/ film shoots, if required, to get relevant content.
Seeding Data from all Official WhatsApp Groups: Need to be acquainted with all state & program implementation teams to manage and execute updates of crucial state events, donor tie-ups, programs, grassroot initiatives etc.
Keep a tab on the Global Social Media Environment:
Keep a tab on:
- -What’s trending across social media.
- -New rules & regulations across social media platforms.
- -New emerging algorithms.
Be abreast with on-going social media campaigns in India & across the globe.
Keep a track of popular & new social media mediums used.
Find innovative methods being used in the social & corporate sector for advocacy & fund raising.
Travel: Is willing to travel outstation to capture and cover interesting human-interest stories for social media, campaigns, cover state events etc.
Remuneration will be as per DGVS’s overall salary structure.